This project, a collaboration between Alex JacqueAmanda Buck, and myself, was intended to promote MICA’s 2015 Grad Show season. We created a dynamic identity that represented MICA’s fifteen graduate programs in 2015 and promoted the months-long series of shows, presentations, and talks.

The logotype was set in Balto by Type Supply. The mark included fifteen interconnected dots, representing the collaborative nature of MICA’s programs and students. We wrote a custom Paper.js script to add motion to the logo for use on the website. We also created a tool for quickly exporting the logo with the dots at random positions, so that the static implementations were ever-changing.