Branding a disability benefits startup

Nimsa is a new startup helping people understand disability-benefits. I crafted a brand identity that spoke to how nimsa is renavigating disability benefits.


Brand design

Disability benefits can be daunting and confusing; Nimsa helps people navigate the disability benefits process. Nimsa takes an integrated approach to help users understand disability and provide all the resources they need to get their life back on track. 

In early 2020, Nimsa came to me to build a brand that resonates with their target audience—disabled workers and their service providers.